Audemars Piguet and the Arts: Where Horology Meets Cultural Innovation

Immersive Art Basel Lounges

At Art Basel, Audemars Piguet curates immersive lounges, blending its timepieces with commissioned artworks. These installations explore the intersection of time, nature, and technology, creating a unique platform for artistic expression.

•Exploring Themes: Installations often reflect themes like time and the natural world, mirroring the brand’s identity.

•Notable Collaborations: Renowned artists such as Sebastian Errazuriz and Alexandre Joly have contributed striking works that redefine artistic boundaries.

The Audemars Piguet Art Commission: Championing Creativity

The Audemars Piguet Art Commission supports large-scale, experimental artworks, offering selected artists the resources to create bold, thought-provoking pieces.

Audemars Piguet: Bridging Horology and Contemporary Art

Notable Artworks

•Sun Xun’s Multimedia Masterpiece (2016): This stunning installation combined animation, painting, and sculpture to explore themes of time, history, and memory, echoing Audemars Piguet’s precision.

•Annual Commissions: Each year, the program invites artists to reimagine time and craftsmanship, resulting in transformative experiences for audiences.

Artistic Influence in Watch Design

Audemars Piguet’s passion for art is not confined to cultural partnerships—it is deeply embedded in its timepiece designs. Collections such as the Millenary and Code 11.59 embody the brand’s innovative approach to blending aesthetics with functionality.

Millenary Collection: Mechanical Elegance

•Architectural Inspiration: With its elliptical case and open dials, the Millenary showcases the fusion of form and function, offering a glimpse into its mechanical artistry.

•Wearable Art: Features like guilloché patterns and hand-polished finishes make each Millenary a masterpiece.

Code 11.59 Collection: Modern Boldness

•Avant-Garde Aesthetics: Bold shapes and intricate details redefine traditional watchmaking.

•Blending Art and Technology: With ultra-thin movements and curved sapphire crystals, this collection highlights Audemars Piguet’s technical and artistic mastery.

Sustainability: A Broader Cultural Vision

The brand’s commitment to art extends to its focus on sustainability, drawing inspiration from its home in the Vallée de Joux.

•Sustainability in Art: Many commissioned pieces highlight environmental themes, encouraging dialogue about our connection to nature.

•Eco-Friendly Practices: Audemars Piguet prioritizes sustainable materials and processes in both watchmaking and artistic collaborations.

Strengthening Brand Identity Through Art

Audemars Piguet’s partnerships enrich its cultural relevance, solidifying its identity as a brand rooted in creativity, innovation, and craftsmanship.

Why It Matters

•Cultural Relevance: Supporting contemporary art keeps the brand at the forefront of creative conversations.

•Shared Values: Collaborations reflect its dedication to precision, storytelling, and pushing boundaries.

•Broader Appeal: These efforts attract not just watch enthusiasts but also collectors, artists, and cultural connoisseurs.

The Timeless Connection Between Art and Horology

For Audemars Piguet, luxury is more than timepieces—it’s about fostering creativity, inspiring innovation, and creating transformative experiences. Whether through groundbreaking watches, ambitious art commissions, or sustainability efforts, the brand continues to redefine the relationship between time and culture.

Explore the art of time. Discover the legacy. Be part of the story.

Luxury and art often go hand in hand, but Audemars Piguet elevates this connection to new heights. Beyond crafting some of the world’s most iconic timepieces, the brand is a dedicated patron of contemporary art, architecture, and design. Through meaningful collaborations and ambitious initiatives, Audemars Piguet creates a lasting impact, blending horology with culture.

Sponsoring Art Basel: A Commitment to Contemporary Art

Since 2013, Audemars Piguet has partnered with Art Basel, one of the world’s premier art fairs. This collaboration reflects the brand’s dedication to innovation, craftsmanship, and sustainability, while fostering creativity and dialogue in the global art scene.

Immersive Art Basel Lounges

At Art Basel, Audemars Piguet curates immersive lounges, blending its timepieces with commissioned artworks. These installations explore the intersection of time, nature, and technology, creating a unique platform for artistic expression.

•Exploring Themes: Installations often reflect themes like time and the natural world, mirroring the brand’s identity.

•Notable Collaborations: Renowned artists such as Sebastian Errazuriz and Alexandre Joly have contributed striking works that redefine artistic boundaries.

The Audemars Piguet Art Commission: Championing Creativity

Supports large-scale, experimental artworks, offering selected artists the resources to create bold, thought-provoking pieces.

Notable Artworks

•Sun Xun’s Multimedia Masterpiece (2016): This stunning installation combined animation, painting, and sculpture to explore themes of time, history, and memory, echoing Audemars Piguet’s precision.

•Annual Commissions: Each year, the program invites artists to reimagine time and craftsmanship, resulting in transformative experiences for audiences.

Artistic Influence in Watch Design

Audemars Piguet’s passion for art is not confined to cultural partnerships—it is deeply embedded in its timepiece designs. Collections such as the Millenary and Code 11.59 embody the brand’s innovative approach to blending aesthetics with functionality.

Millenary Collection: Mechanical Elegance

•Architectural Inspiration: With its elliptical case and open dials, the Millenary showcases the fusion of form and function, offering a glimpse into its mechanical artistry.

•Wearable Art: Features like guilloché patterns and hand-polished finishes make each Millenary a masterpiece.

Code 11.59 Collection: Modern Boldness

•Avant-Garde Aesthetics: Bold shapes and intricate details redefine traditional watchmaking.

•Blending Art and Technology: With ultra-thin movements and curved sapphire crystals, this collection highlights Audemars Piguet’s technical and artistic mastery.

Sustainability: A Broader Cultural Vision

The brand’s commitment to art extends to its focus on sustainability, drawing inspiration from its home in the Vallée de Joux.

•Sustainability in Art: Many commissioned pieces highlight environmental themes, encouraging dialogue about our connection to nature.

•Eco-Friendly Practices: Audemars Piguet prioritizes sustainable materials and processes in both watchmaking and artistic collaborations.

Strengthening Brand Identity Through Art

Audemars Piguet’s partnerships enrich its cultural relevance, solidifying its identity as a brand rooted in creativity, innovation, and craftsmanship.

Why It Matters

•Cultural Relevance: Supporting contemporary art keeps the brand at the forefront of creative conversations.

•Shared Values: Collaborations reflect its dedication to precision, storytelling, and pushing boundaries.

•Broader Appeal: These efforts attract not just watch enthusiasts but also collectors, artists, and cultural connoisseurs.

The Timeless Connection Between Art and Horology

For Audemars Piguet, luxury is more than timepieces—it’s about fostering creativity, inspiring innovation, and creating transformative experiences. Whether through groundbreaking watches, ambitious art commissions, or sustainability efforts, the brand continues to redefine the relationship between time and culture.

Explore the art of time. Discover the legacy. Be part of the story.